Teck Geek|Google Ads

Google Ads

What is Google advertising and how does it work

Google advertising is a form of online marketing that allows businesses to place ads on Google Search and other Google-affiliated websites.

Google Adwords is the advertising platform that businesses use to create and manage their Google ads. Ads by Google are different from regular search results, which are based on algorithms that consider a user's search history, location, and other factors. Instead, ads by Google are based on keywords that businesses select. When someone searches for one of those keywords, their ad may appear alongside the regular search results. When a user clicks on an ad, the business pays Google a fee. The amount of the fee depends on several factors, including the popularity of the keyword and the competition for that keyword. In general, though, businesses can expect to pay a few cents to a few dollars each time someone clicks on their ad.

Teck Geek | Google Ads

For many businesses, Google advertising is an effective way to reach new customers and generate leads. Ads by Google can be targeted to specific demographics and interests, which makes it possible to precisely target potential customers. Additionally, because users are already searching for terms related to what businesses are selling, ads by Google tend to be highly relevant to users, which increases the likelihood that they will click on the ad. Ultimately, Teck Geek will help your business to get in front of interested customers and convert them into paying customers.

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The different types of Google Ads

Google offers a variety of ad options that can be useful for businesses of all sizes. The most popular option is Google AdWords, which allows businesses to create text, image, and video ads that appear in Google search results.

Google Display Network
Google also offers display advertising, which includes banner ads on websites and apps in the Google Display Network
Google Shopping
Additionally, businesses can use Google Shopping to advertise products on Google search results pages.
YouTube Ads
Finally, YouTube ads are another option that businesses can use to reach their target audience.

Benefits of using Google Ads for Businesses

Any business that wants to succeed in the modern world needs to have a strong online presence. And one of the best ways to build an online presence is through ads. Google is one of the world's largest and most popular search engines, so it makes sense to use Google ads to reach potential customers. Google AdWords is an effective and relatively affordable form of advertising that allows businesses to target potential customers with ads that appear when they search for relevant keywords. Ads by Google are also clearly labelled, so users can easily tell that they are seeing paid advertising. Overall, using Google advertising is an effective way to reach potential customers and grow a business.

Common mistakes people make with their Google Ads campaigns

Finding the right balance is essential for a successful Google Ads campaign. Teck Geek’s specialists are here to help, so book our Google Ads service!

Track Conversions Failure
One of the most common mistakes people make with their Google Ads campaigns is failing to track conversions. Without conversion tracking, it's impossible to know which keywords and ads are driving results.
Failing to take Advantage of Ad Extensions
Ad extensions allow you to include additional information with your ads, such as your phone number or address. This can be a valuable way to stand out from the competition and give potential customers more ways to contact you.
Bidding too high or low for keywords
Bidding too high will eat into your budget without a guarantee of results while bidding too low means your ad may not be seen by as many people.